Building Your Capacity and Confidence to Drive Behavior Change for Safe, Healthy, and Sustainable Communities.
Many organizations work hard to “get the word out,” but awareness alone rarely creates behavior change. Community-based social marketing (CBSM) offers a practical framework for developing evidence-based strategies grounded in behavioral science. After decades applying CBSM across environmental, health, and safety programs, I know how effective it is and how many more agencies can benefit from using it well. A growing number of agencies are turning to CBSM to help them achieve impactful change, and I’m here to help you use it with confidence.
Join a public workshop, bring custom training to your organization, or invite me to speak at your event.
Receive personalized guidance to help you design, pilot, and scale CBSM programs, and build long-term internal capacity.
No matter where you are in your behavior change journey—just getting started, improving existing programs, or building the capacity to do this work in-house—there’s support available. Training, courses, coaching, and practical tools provide the structure and clarity your team needs to build shared understanding, sharpen strategy, and strengthen programs. With the right support, your organization becomes more aligned, capable, and confident in its behavior change work.
Enroll in self-paced courses that help you build CBSM skills whenever it works for you.
Browse and discover simple, practical tools designed to spark progress at any stage of your journey.
I’m Jennifer Tabanico – behavioral scientist, speaker, trainer, and co-author of Fostering Sustainable Behavior (4th Edition). I make behavioral science approachable and help you apply community-based social marketing (CBSM) to create meaningful and scalable behavior change. My mission is to get more agencies doing CBSM well – starting with what they have today and growing their capacity over time.
Trusted by public agencies, nonprofits, and organizations advancing environment, health, and safety.
“I am consistently impressed with her superb mastery of the behavior change field. She is a gentle, firm, and effective coach.”
Elizabeth Stone
Director, Center for Wildlife Health Research
“Professional, friendly, and deeply knowledgeable. The custom trainings made a measurable difference in our programs and teams.”
Jamie J. Alonzo
Director of Operations, Ecology Action (Santa Cruz)
“Jennifer’s coaching has been instrumental in our understanding of and ability to implement behavior change in our zoo programming.”
Taylor Rhoades
Director of Wildlife Conservation, Houston Zoo
“The workshop was engaging and used easy-to-understand examples of how CBSM works and why it should be used. This enabled us to secure support across the City for focusing on initiatives that actually change behaviors and to set expectations for our contractors regarding effective engagement.”
John Brooks
Senior Analyst, City of Thousand Oaks
“Jennifer’s approachable nature and ability to simplify the complex concepts underlying CBSM have made the material accessible and engaging for SDZWA-affiliated graduate students for years. Her genuine passion for teaching/training inspires them to take what they’ve learned and drive tangible behavior change in their communities. “
Mackenzie Borau
Associate Director of Community Engagement, San Diego Zoo Wildlife Alliance
“The training Jennifer did for environmental and sustainability professionals in Marin is still paying dividends several years later as staff and elected officials continue to reference it in our work.”
Cory Bytof
Sustainability Program Manager, City of San Rafael
